Agricultural Economics, 2007 (vol. 53), issue 8

The comparison of agricultural support policies in the OECD and the EU countries from the perspective of economic globalization processes

P. Bielik, P. Juríček, D. Kunová

Agric. Econ. - Czech, 2007, 53(8):339-348 | DOI: 10.17221/902-AGRICECON  

The paper analyses the evaluation of agricultural and farm support in the OECD countries and its differentiated development in the respective countries. This is important, because the effect of subsidies on production, trade, income as well as environment, directly depends on the way how this subsidies are disbursed to the farmers. Another object of the analysis are the differences in the level of support between different commodities that may lead to deformations.

Marketing attitudes towards the functional food and implications for market segmentation

E. Horská, K. Sparke

Agric. Econ. - Czech, 2007, 53(8):349-353 | DOI: 10.17221/1148-AGRICECON  

The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to Functional Food. The relationship between nutrition and health was evaluated as well as their trust towards some actors in the field of food, e.g. producers and retailers and their promotion claims on the one side and medical doctors and nutritional consultants and their advices on the other side. Germany, Poland, Spain and England were the analyzed countries of this survey....

Management of agricultural production in the conditions of information society

A. Látečková, M. Kučera

Agric. Econ. - Czech, 2007, 53(8):354-358 | DOI: 10.17221/922-AGRICECON  

Nowadays the development of information systems and technologies secures an effective solution of the production process. The implementation of a qualitative software solution is a competitive advantage for agricultural companies as well. In this article, we pay our attention to problematic fields which need to be respected in the process of automated management of agricultural production. We consider as the most important part the creation of adequate information infrastructure which respects the company organization structure and manager's requirements for information accessibility; data monitoring in terms of environmental economy (nitrate directive)...

Rural households in the stratification system of the Slovak society

D. Moravčíková, M. Hanová, K. Klimentová

Agric. Econ. - Czech, 2007, 53(8):359-369 | DOI: 10.17221/901-AGRICECON  

This report deals with the problems of the status of rural households in the stratification system of the post-socialist Slovak society. The authors take as the basis the concept of associated classification and knowledge about the trends in the development of the social structure of Slovak society in the transformation period. The processing of empirical data from the survey research of rural households in three districts served as an example to compare the classification of households within the economic and socio-cultural lines by the means of the selected indicators. The analysis refers to the inconsistency of the stratification of rural households...

The food advertising market in the Slovak Republic

Ľ. Nagyová, M. Kročanová, Ľ. Maďarová

Agric. Econ. - Czech, 2007, 53(8):370-378 | DOI: 10.17221/1149-AGRICECON  

In order to achieve success on the domestic and foreign markets, the producers and distributors should know the customers´ behavior and possibilities how to positively affect it for their advantage. The consumers carry out many shopping decisions every day. Most of the big sellers study these decisions in order to know what, where, when, how, how much or how many and why the customers buy. The marketers have to know how the consumers will react to different marketing programmes used by the company. The communication media such as information carriers are objective decision of the individual advertising sponsors. This paper shows the volume of financial...

Social information in managerial accounting and managerial information system

E. Škorecová, M. Farkašová

Agric. Econ. - Czech, 2007, 53(8):379-384 | DOI: 10.17221/892-AGRICECON  

Research and historical development showed that market economy with social orientation is more effective than without it. Emerging from these facts, the paper is focused on the need of monitoring the social information in managerial accounting and in managerial information systems in enterprises. Since the social situation and the living standard of agriculture in the Slovak Republic are lagging behind, the above mentioned issues are documented in comparison with other branches of national economy. The method of Balanced Scorecard is characterized in brief as well as a new model of economy, called the Economy of Communion that draw attention towards...

Food safety - public good

R. Serenčéš, M. Rajčániová

Agric. Econ. - Czech, 2007, 53(8):385-391 | DOI: 10.17221/899-AGRICECON  

The paper seeks to analyse the understanding of food safety by consumers of agro food products in the Nitra region. The food safety is here understood as the complex of precautions concerning the plant health protection, veterinary problems, animal health protection and animal welfare, concerning the foodstuffs and feeds. Realization of these precautions leads to the safety of all the parts of the food chain and the final foodstuff. Health, good living level and the protection of economic and social interests of people are the basic attributes for the evaluation of the role of foodstuff. That is why the food policy of the SR and the EC is also subordinated...