Agric. Econ. - Czech, 2008, 54(7):343-346 | DOI: 10.17221/2711-AGRICECON

Market position of selected competitors of the Czech wine market

R. Kučerová, P. ®ufan
Department of Management, Faculty of Business and Economics, Mendel University of Agriculture and Forestry, Brno, Czech Republic

The paper tries to map the market position of eight competitors of the Czech wine market in the period 2001-2006. Authors use the Map of the Marketplace approach and compare key economic indicators - Relative Market Share and Return on Assets - of the selected firms. During the analyzed period, we can see that some changes of one or both indicators happened in all eight cases, but these were not major changes and it is possible to say that most of businesses kept their position. The leader of the market is the group Bohemia Sekt, the majority of eight analyzed businesses is in the position of 'In-band followers'.

Keywords: market position, mapping, sales, return on assets, wine production

Published: July 31, 2008  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Kučerová R, ®ufan P. Market position of selected competitors of the Czech wine market. Agric. Econ. - Czech. 2008;54(7):343-346. doi: 10.17221/2711-AGRICECON.
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. Creditinfo Czech Republic, s.r.o. Creditinfo - firemní monitor. (Creditinfo - firm monitor). Database of company data on CD.
    2. Gottfredson M., Schaubert S., Saenz H. (2008): The new leader's guide to diagnosing the business. Harvard Business Review, 86 (2): 62-73.
    3. Hron J., ©tůsek J., Arnoąt M., Huml J., PlatilováVorlíčková L. (2007): Diversification - strategy of building the competitive advantage in agribusiness. Agricultural Economics - Czech, 53 (12): 580-584. Go to original source...
    4. Chládková H. (2007): The competitive strength factors of the company. Agricultural Economics - Czech, 53 (7): 312-317. Go to original source...
    5. Kim W.Ch., Mauborgne R. (2005): Strategie modrého oceánu (Blue ocean strategy). Management Press, Praha.
    6. Pyąný T., Poąvář Z., Gurská S. (2007): Analysis of selected demand factors of wine market of the Czech Republic. Agricultural Economics - Czech, 53 (7): 304-311. Go to original source...
    7. ©evela M. (2006): Price levels convergence of consumer expenditures in the European Union. Agricultural Economics - Czech, 52 (5): 197-204. Go to original source...

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY NC 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content