Agric. Econ. - Czech, 2007, 53(6):276-284 | DOI: 10.17221/983-AGRICECON

Factors influencing the consumer behaviour when buying food

J. Stávková, H. Prudilová, Z. Toufarová, L. Nagyová
1 Mendel University of Agriculture and Forestry Brno, Czech Republic
2 Slovak University of Agriculture, Nitra, Slovak Republic

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.

Keywords: consumer behaviour, consumer units, marketing research, factor analysis, chi-quadrate

Published: June 30, 2007  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Stávková J, Prudilová H, Toufarová Z, Nagyová L. Factors influencing the consumer behaviour when buying food. Agric. Econ. - Czech. 2007;53(6):276-284. doi: 10.17221/983-AGRICECON.
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. Foret M. (2005): Chování a rozhodování zákazníka při nákupu nápojů (Behaviour of Consumers when Purchasing Benerages). Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, LIII (6): 63-74.
    2. Hebák P. et al. (2005): Vícerozměrné statistické metody (Multidimension Statistical Methods). Informatorium, Praha; ISBN 80-7333-039-3.
    3. Minařík B. (2000): Statistika I - popisná statistika, 2. část (Statistics 1, Description Statistics, 2nd part). Mendelova zemědělská a lesnická univerzita, Brno; ISBN 80-7157-427-9.
    4. Schriffman L.G., Kanuk L.L. (2004): Nákupní chování (Purchase Behaviour). 1. vydání, Computer Press, Brno; ISBN 80-251-0094-4.
    5. Smith P. (2000): Moderní marketing (Modern Marketing). 1. vydání, Computer Press, Praha; ISBN 80-7226-252-1.
    6. Stávková J., Souček M., Pavlíček M., Prudilová H. (2006): Změny v uspokojování potřeb zákazníků potravinami (Changes in Satistying Needs of Food Market Customers). Firma a konkurenční prostředí 2006 - Sekce 6. Marketing, obchod a cestovní ruch. Konvoj, s. r. o., Brno.
    7. Štiková O. (2006): Spotřeba potravin, spotřeba hlavních živin a některých akcesorních živin a srovnání s některými evropskými státy (Consuption of Food, Main Nutritions, Some Accessory Nutritions and European Countries Comparison). [8. 6. 2006]. Available at http://www.spolvyziva.cz/zprava_o_vyzive/zprava_4.php http://www.czso.cz/csu/edicniplan.nsf/kapitola/10n105-_2005-0900 [5. 10. 2006]

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY NC 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content