Agric. Econ. - Czech, 2006, 52(11):532-538 | DOI: 10.17221/5061-AGRICECON

Lifestyle changes and their influence on customer behavior

Ľ. Nagyová, M. Foret, M. Kročanová
1 Slovak Agricultural University, Nitra, Slovak Republic
2 Mendel University of Agriculture and Forestry, Brno, Czech Republic

Globalization in trade, the continual expansion of the significant European and world-wide foreign trade networks into the countries of Middle andEastern Europe and the rise in the number of shopping and entertainment centres cause changes in consumer behavior in the Slovak, as well as in theCzechRepublic. Results of the marketing researches conducted by the Slovak Agricultural University employees in Nitra and the Mendel University of Agriculture and Forestry employees in Brno in the Polus and Aupark shopping and entertainment centres of Bratislava and the Olympia centre of Brno Modřice in 2006 gave us some more detailed information about the social-demographic features and consumer orientation in Slovakia and the Czech Republic. Shopping in shopping - entertainment centres in both countries is becoming a part of the present lifestyle, spending free time and having fun.

Keywords: consumer behavior, shopping-entertainment centre, trade, questionnaire research

Published: November 30, 2006  Show citation

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Nagyová Ľ, Foret M, Kročanová M. Lifestyle changes and their influence on customer behavior. Agric. Econ. - Czech. 2006;52(11):532-538. doi: 10.17221/5061-AGRICECON.
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