Agric. Econ. - Czech, 2004, 50(7):323-330 | DOI: 10.17221/5210-AGRICECON

Consumer habits in the Czech wine market

H. Chládková, Z. Poąvář, P. ®ufan
Mendel University of Agriculture and Forestry, Brno, Czech Republic

The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the whole Czech Republic, we found that 11.3% of respondents drink wine several times a week, 29.8% of respondents at least once a week, and 23.2% drink wine several times a month. Only 2.7% of respondents do not drink wine at all. 30.3% of respondents drink wine more often than before, especially because of the fact, that they like wine more, it is of a better quality, and the offer is bigger. 34.1% of respondents buy wine several times a month especially in supermarkets or hyper- markets (45.2%) and in special vine-stores (23.8%). 52.5% of respondents prefer quality varietal wine. Rank of the top ten wines most often bought by the selected sample of respondents is: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonnay, Ryzlink vlaąský, Bohemia sekt.

Keywords: wine market, consumer habits, preference, respondent

Published: July 31, 2004  Show citation

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Chládková H, Poąvář Z, ®ufan P. Consumer habits in the Czech wine market. Agric. Econ. - Czech. 2004;50(7):323-330. doi: 10.17221/5210-AGRICECON.
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