Agricultural Economics, 2007 (vol. 53), issue 2
World trade with services in globalisation processes
V. Jeníček
Agric. Econ. - Czech, 2007, 53(2):55-64 | DOI: 10.17221/1229-AGRICECON 
Abstract: Services become an important participant of the international economic relationships during the last 20 to 30 years. Since the sector of services used formerly to be applied rather more on the national level, we speak of the internalisation of services, which become an important article of international trade. Compared to the dynamics of world trade with tangible goods, services reach higher year-to year increases and their share in the world trade turnover still increases. The explanation lies in the growing importance of services connected to the level of the economy development and in the foreign trade with services liberalisation. The...
Specific aspects of globalization
M. Svatoš
Agric. Econ. - Czech, 2007, 53(2):65-68 | DOI: 10.17221/1423-AGRICECON
The decisive role of globalization processes and development tendencies has many positive and negative effects in economic (foreign-trade), environmental, and (bio) technological areas. From the evolution point of view still very successful human adaptation strategy hit the basic limit given by the capacity of the Earth biosphere. The evolution determinants of human society and their economic or technological activities manifesting themselves by global problems can find way out of sustainable development. The application of the so-called preventive principle represents a great dilemma.
Reflection of globalization and integration processes
J. Tvrdoň
Agric. Econ. - Czech, 2007, 53(2):69-73 | DOI: 10.17221/1424-AGRICECON
The paper deals with the modelling of globalization and integration processes which fundamentally influence enterprise functioning, subject and business forms in both the internal and external trade. Final output is the result of internationally coordinated production in many sectors. The impact of this process is that costs of inputs are minimized and intermediate products are made in different countries. As capital becomes more mobile and technology facilitates international communication, national borders become more permeable to economic activity. Economic reality that is the aim of this modelling is changing and due to this it is necessary to...
Strategy of the management of natural resources
I. Herová
Agric. Econ. - Czech, 2007, 53(2):74-82 | DOI: 10.17221/1427-AGRICECON
Management of natural resources in the context of sustainable development can be defined as the economic management of natural resources to allow their perpetual and undiminished supply. At the same time, use of the local natural resources should contribute to the economic and social development of the local community. It is vitally important to emphasize the role of local participation and knowledge. Experience, understanding, and expertise need to be assessed to help to determine the most effective roles for local individuals within the sustainable natural resource project. This assessment and its implications for the economy, community and protection...
International brand strategy of Taiwanese hi-tech enterprises
J. Tsai, H.-Y. Hung
Agric. Econ. - Czech, 2007, 53(2):83-88 | DOI: 10.17221/903-AGRICECON
This paper compares two Taiwanese high-tech enterprises, Acer and Trend Micro, which choose different international brand marketing strategies due to the diverse managing types and product characteristics. The hardware products and business software sold by Acer and Trend Micro are discussed to reveal their international brand development and marketing strategy. The research findings can be provided for different enterprises for decision-making when they consider their internationalization and brand strategy.
Multiple parallel fuzzy expert systems utilizing a hierarchical fuzz model
S. Aly, I. Vrana
Agric. Econ. - Czech, 2007, 53(2):89-93 | DOI: 10.17221/1425-AGRICECON
Business, economic, and agricultural YES-or-NO decision making problems often require multiple, different and specific expertises. This is due to the nature of such problems in which decisions may be influenced by multiple different, relevant aspects, and accordingly multiple corresponding expertises are required. Fuzzy expert systems (FESs) are widely used to model expertises due to its capability to model real world values, which are not always exact, but frequently vague or uncertain. In this research, different expertises, relevant to the decision solution, are modeled using several corresponding FESs. Every FES produces a crisp numerical output...
Software quality measures validation in the Czech Republic
J. Vaníček
Agric. Econ. - Czech, 2007, 53(2):94-100 | DOI: 10.17221/1422-AGRICECON
The paper concludes the research results performed on the Faculty of Economics and Management, Czech University of Life Sciences in Prague, concerning the utilization and validation of external and internal software quality measures (metrics). The aim of this research was the validation of measures (metrics) recommended in the ISO/IEC 9126-2 and 9126-3 technical reports, with the intention to incorporate selected measures to international standards. The research presents the serious deficiencies and users provisions concerning these measures and the necessity of a deep revision of the set of measures before the decision about incorporating these measures...