Agric. Econ. - Czech, 2025, 71(5):273-284 | DOI: 10.17221/371/2024-AGRICECON

Synergic strategies in reinforcing the pluralistic paradigm, inclusion and diversity as a catalyst for social sustainability focusing on agribusinessesOriginal Paper

Hana Urbancová ORCID...1, Pavla Vrabcová ORCID...2, Peter Madzík3, Aleš Kocourek4
1 Department of Human Resources, University of Economics and Management, Prague, Czech Republic
2 Department of Economic Statistics, Faculty of Economics, Technical University of Liberec, Liberec, Czech Republic
3 Department of Business Administration and Management, Faculty of Economics, Technical University of Liberec, Liberec, Czech Republic
4 Department of Economics, Faculty of Economics, Technical University of Liberec, Liberec, Czech Republic

Addressing social sustainability, gender dynamics, strengthening educational diversity and ensuring inclusive partnership structures are all key components of promoting inclusion, not only in the agricultural sector. Diversity management is a human resource trend based on respect for inclusive culture, gender and ethnic diversity, multifaceted equality or the use of virtual teams under the right working conditions, but when not applied correctly it may produce undesired effects in agribusinesses as well as in other economics sectors. This paper aims to identify effective approaches to setting working conditions used by organisations to promote inclusion, management diversity and the development of social sustainability. The data were obtained through quantitative research using the Computer Assisted Web Interviewing method (n = 202) and processed using the chi-square test at a 0.05 significance level as well as through qualitative research involving focus groups (n = 10). The study results have demonstrated that investment in diversity education remains crucial. Not only agricultural but also other businesses have begun to use metrics to monitor their diversity and inclusion progress. Organisations are beginning to use artificial intelligence (AI) to remove prejudices in recruitment, identify inequalities in remuneration and ensure inclusion in online communication.

Keywords: diversity management; corporate social responsibility; inclusive partnerships; virtual teams; gender; HR processes

Received: October 2, 2024; Revised: March 17, 2025; Accepted: May 20, 2025; Published: May 30, 2025  Show citation

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Urbancová H, Vrabcová P, Madzík P, Kocourek A. Synergic strategies in reinforcing the pluralistic paradigm, inclusion and diversity as a catalyst for social sustainability focusing on agribusinesses. Agric. Econ. - Czech. 2025;71(5):273-284. doi: 10.17221/371/2024-AGRICECON.
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