Agric. Econ. - Czech, 2022, 68(11):403-412 | DOI: 10.17221/196/2022-AGRICECON

Scheduling vegetable sales to supermarkets in Europe: The tomato caseOriginal Paper

Juan Carlos Pérez-Mesa1, Francisco Javier Pérez-Mesa2, Juan José Tapia-León*,1, Diego Luis Valera2
1 Department of Economics and Business, Agrifood Campus of International Excellence, ceia3, Mediterranean Research Centre on Economics and Sustainable Development, CIMEDES, University of Almería, Almería, Spain
2 Department of Engineering, Agrifood Campus of International Excellence, ceia3, CIAMBITAL Research Centre, University of Almería, Almería, Spain

This article analyzes the temporal programming of sales for a horticultural marketing company, e.g. a cooperative. The empirical study references the European tomato market, where most of the production is sold through the retail channel dominated by large distribution chains. We study the marketing schedule for an individual company, or even a prominent farmer, using a modified Markowitz model, assuming that his decisions do not affect the balance of market prices. As a result, this model can manage risk and improve decision-making. The data also provide information on the risk borne by marketers depending on their sales calendar, which often depends on their geographic location.

Keywords: cooperative; optimization; coordination mathematical programming; marketing

Published: November 24, 2022  Show citation

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Pérez-Mesa JC, Pérez-Mesa FJ, Tapia-León JJ, Valera DL. Scheduling vegetable sales to supermarkets in Europe: The tomato case. Agric. Econ. - Czech. 2022;68(11):403-412. doi: 10.17221/196/2022-AGRICECON.
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