Agric. Econ. - Czech, 2016, 62(7):324-333 | DOI: 10.17221/130/2015-AGRICECON

Asymmetric competition in food industry with product substitutabilityOriginal Paper

Yong-cong YANG¹, Pu-yan NIE²

¹ Guangdong University of Foreign Studies, Guangzhou, P.R. China

² School of Finance, Collaborative Innovation Center of Scientific Finance & industry, Guangdong University of Finance & Economics, Guangzhou, P.R. China

The paper analyses the effects of asymmetric competition on food industry with product substitutability by establishing a two-stage dynamic game model. The equilibrium is captured under both the Cournot competition and Stackelberg competition. Firstly, under the Cournot competition, lower costs yield a higher quality, more outputs and higher profits. Secondly, the cost difference increases the quality difference, the market size difference and the profit difference. Thirdly, a U-shaped relationship between the product substitutability and the food quality exists. Finally, compared with the case under the Cournot competition, the food security is significantly reduced with the lower quality and less outputs in the case under the Stackelberg competition.

Keywords: food quality, game theory, non-cooperative, product substitutability

Published: July 31, 2016  Show citation