Agric. Econ. - Czech, 2011, 57(3):140-144 | DOI: 10.17221/7/2010-AGRICECON

Consumer's behaviour on food markets

Karel ©RÉDL, Alexandr SOUKUP
Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic

The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making.

Keywords: Cardinalism, ordinalism, neoclassical theory, agricultural products, food markets, marginalist analysis

Published: March 31, 2011  Show citation

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©RÉDL K, SOUKUP A. Consumer's behaviour on food markets. Agric. Econ. - Czech. 2011;57(3):140-144. doi: 10.17221/7/2010-AGRICECON.
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