RT Journal Article
SR Electronic
A1 ŠRÉDL, Karel
A1 SOUKUP, Alexandr
T1 Consumer's behaviour on food markets
JF Agricultural Economics
YR 2011
VO 57
IS 3
SP 140
OP 144
DO 10.17221/7/2010-AGRICECON
UL https://agricecon.agriculturejournals.cz/artkey/age-201103-0004.php
AB The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making.