Consumer's behaviour on food markets ŠRÉDL Karel author SOUKUP Alexandr author text journal article 2011 The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making. Cardinalism ordinalism neoclassical theory agricultural products food markets marginalist analysis 10.17221/7/2010-AGRICECON https://agricecon.agriculturejournals.cz/artkey/age-201103-0004.php https://agricecon.agriculturejournals.cz/artkey/age-201103-0004.php Agricultural Economics continuing 57 3 140 144 2011 0139570X periodical academic journal