PT  - JOURNAL ARTICLE
AU  - ŠRÉDL, Karel
AU  - SOUKUP, Alexandr
TI  - Consumer's behaviour on food markets
DP  - 2011 Mar 31
TA  - Agricultural Economics
PG  - 140--144
VI  - 57
IP  - 3
AID - 10.17221/7/2010-AGRICECON
IS  - 0139570X
AB  - The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making.