PT Journal
AU SREDL, K
   SOUKUP, A
TI Consumer's behaviour on food markets
SO Agricultural Economics
PY 2011
BP 140
EP 144
VL 57
IS 3
DI 10.17221/7/2010-AGRICECON
DE Cardinalism; ordinalism; neoclassical theory; agricultural products; food markets; marginalist analysis
AB The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making.
ER