PT Journal
AU Kucerova, R
   Zufan, P
TI Market position of selected competitors of the Czech wine market
SO Agricultural Economics
PY 2008
BP 343
EP 346
VL 54
IS 7
DI 10.17221/2711-AGRICECON
DE market position; mapping; sales; return on assets; wine production
AB The paper tries to map the market position of eight competitors of the Czech wine market in the period 2001-2006. Authors use the Map of the Marketplace approach and compare key economic indicators - Relative Market Share and Return on Assets - of the selected firms. During the analyzed period, we can see that some changes of one or both indicators happened in all eight cases, but these were not major changes and it is possible to say that most of businesses kept their position. The leader of the market is the group Bohemia Sekt, the majority of eight analyzed businesses is in the position of 'In-band followers'.
ER